Root & Vine Vineyard was a full-scale brand identity project focused on creating a distinctive, premium presence from the ground up. HOK developed the visual identity, including logo concepts, brand marks, wine label design, packaging, and supporting collateral, while helping define the overall look and feel of the brand. Every detail was designed to reflect the vineyard's story, elevate the customer experience, and create a cohesive identity that carries seamlessly across print, packaging, and digital touchpoints.