KINFOLK Candle Co

KINFOLK Candle Co. represents the foundation of House of KINFOLK and serves as the studio's flagship brand. As founder, we developed every aspect of the business from the ground up - transforming a simple product into a cohesive lifestyle brand through intentional strategy, design, and storytelling.

Our work encompassed every stage of brand development, including visual identity, product development, packaging design, website creation, photography, content creation, merchandising, retail partnerships, wholesale growth, and marketing. Every customer touchpoint was thoughtfully designed to create a memorable, cohesive brand experience.

One of the brand's defining offerings was the creation of signature fragrance collections for businesses. Rather than simply producing private-label products, we partnered with brands to develop custom scent collections that reflected their unique identity and customer experience. From fragrance selection and product strategy to packaging, merchandising, and launch planning, each collection became an extension of the client's brand—creating meaningful connections that extended far beyond their physical space.

Today, KINFOLK Candle Co. continues to serve as the creative foundation behind House of KINFOLK, demonstrating how intentional branding, thoughtful design, and signature products can transform a business into a brand people remember.